Understanding and meeting the wants and needs of an organisation's customers and communicating the value and benefits of its goods or services are crucial components of the marketing function.
A good marketer can contribute immeasurably to your organisation's sustainability and growth. The advantage of ABE's marketing stream is that it provides a specialism combined with general business management expertise. Being able to offer marketing skills, along with a wide-ranging strategic understanding of business management, will provide holders of our qualifications with an enviable skill set which will prove invaluable as they progress to senior management.
In addition, entrepreneurialism is embedded throughout the programmes. This is another great benefit as entrepreneurial thinking is of value to all organisations.
Our full Diplomas all carry 120 academic credits, which means they match with the stages of a Bachelors degree.