Patrick Muthengi Ngere, National Sales and Marketing Manager, Agrichem Africa Ltd

PATRICK MUTHENGII am 38 years old. I am married and we are blessed with two children. A boy and a girl. I am currently pursuing my MBA-Corporate management at KCA University in Nairobi Kenya. 
 
I work at Agrichem Africa Limited. We are a medium sized company with over 70 employees. The company deals with manufacture and distribution of agrochemical products and seeds. These include pesticides, seeds and farm inputs. We sell our products through selected distributors throughout the country. The company has been in operation for more than 10 years now.
 
Being the manager in charge of sales and marketing, my job entails coming up with the strategic plans and reviews, producing and implementing action plans, preparing annual budgets, identify marketing opportunities by identifying consumer requirements, defining new markets and assessing competitors' share. It also entails collecting marketing information; analysing and summarising the information to enable the management make informed decisions. 
 
My job gives me a lot of satisfaction. As a manager I enjoy offering workable solutions to our farmers. Once our customers are satisfied with our products they will buy again and again. This in turn helps to increase my employer’s profit. I enjoy seeing satisfied staff as well as my customers.
 
Getting to this point has been a long journey for me. My first job being a driver/office messenger to a National Sales and Marketing Manager now. I attribute my success to hard work and being focused. There have been times where I have been forced to sacrifice a lot in terms of time and money to continue with my studies. My wife and our two children have been very supportive and understanding.
 
I am very passionate about my work and always aim to give more than what is expected of me by my employer. Due to this passion and commitment, I am been able to excel in my career and get to where I am to date.
 
ABE helped me to discover my strengths. The course equipped me well to discover my passion for marketing. My marketing skills were sharpened and my performance at work improved tremendously. As a result the management moved me from being an office messenger to a sales executive. Within a span of one year I got promoted to a territory sales manager. Afterwards I joined Mount Kenya University to do a degree in Business Management specialising in marketing. Because of ABE qualifications they gave me credit transfers and I joined the 3rd year.
 
To those students aspiring to start their ABE studies, I wish to inform them that ABE offers the best in terms of quality and content. After completing their advanced or higher diploma (Level 5 and 6) a student is able to advance to their third year in university. 
 
ABE will lay a good foundation for the students. Never lose hope.