ABE Level 4 Diploma in Business Management and Marketing

  • Qualification Number: 603/1574/X
  • Number of units: 8
  • Guided Learning Hours: 600
  • Credits: 120 

This qualification provides a thorough grounding in the core principles of marketing and business management.  Learners also gain an understanding of the conditions which shape and form business strategy.  Along-side this they build skills needed to develop and market themselves to enhance their lifelong career prospects.

This qualification is at the same level of difficulty as year one of a Bachelors degree.

For a detailed overview (including learning outcomes by unit) download the qualification specification:  PDF iconL4 Dip in BM and Marketing_Qual spec_v3.pdf

Units (15 credits each):

  • Dynamic Business Environments
  • Enterprising Organisations
  • Employability and Self-development
  • Finance for Managers
  • Introduction to Entrepreneurship
  • Introduction to Quantitative Methods
  • Project Management
  • Principles of Marketing Practice