ABE Level 4 Diploma in Business Management and Marketing
- Qualification Number: 603/1574/X
- Number of units: 8
- Guided Learning Hours: 600
- Credits: 120
This qualification provides a thorough grounding in the core principles of marketing and business management. Learners also gain an understanding of the conditions which shape and form business strategy. Along-side this they build skills needed to develop and market themselves to enhance their lifelong career prospects.
This qualification is at the same level of difficulty as year one of a Bachelors degree.
For a detailed overview (including learning outcomes by unit) download the qualification specification: ABE Level 4 Diploma.pdf
Units (15 credits each):
- Dynamic Business Environments
- Enterprising Organisations
- Employability and Self-development
- Finance for Managers
- Introduction to Entrepreneurship
- Introduction to Quantitative Methods
- Project Management
- Principles of Marketing Practice