Learn how to use AI for social media, sales and marketing
The ABE AI for Social Media, Sales and Marketing course is a practical professional development programme that teaches learners how to use artificial intelligence (AI) tools such as ChatGPT to improve social media, marketing, digital marketing, sales and customer engagement.
Designed for delivery to business professionals, marketers, entrepreneurs and sales teams, the course focuses on using AI responsibly, ethically and effectively to create content, support research, develop marketing campaigns, improve productivity and analyse performance.
Rather than simply learning about AI, participants build practical workplace skills by completing real business tasks and producing a portfolio of evidence that demonstrates their competence.
Who delivers this programme?
AI for Social Media, Sales and Marketing is available to educators for an annual fee. It is designed to be delivered by organisations that provide professional development and workforce skills training.
It enables approved delivery partners to offer practical, employer-focused AI training that helps learners apply artificial intelligence confidently, ethically and effectively in real sales and marketing environments.
The programme is suitable for delivery by:
- Independent training providers
- Further education colleges
- Universities and higher education institutions
- Employer learning and development teams
- Professional bodies
- Business support organisations
- International education partners
- Workforce development organisations
Whether delivered as a stand-alone professional development programme or as part of a wider digital skills or business curriculum, the course provides delivery partners with a practical, future-focused programme that addresses one of today's fastest-growing workplace skills needs.
A complete set of delivery resources
AI for Social Media, Sales and Marketing is supported by a comprehensive suite of ready-to-use teaching and learning materials, helping approved delivery partners implement the programme efficiently and consistently.
These resources include:
- Tuition slides to guide the course and present the key concepts, activities and practical examples.
- Student guide and notebook supporting learning, reflection and planning AI activities.
- Tutor notes with guidance on delivery, discussion points, activities and the intended learning from the programme.
- Session plan providing a clear structure for delivery, including suggested timings, learning activities and opportunities for practice and feedback.
Together, these resources reduce tutors' preparation time and support a consistent, high-quality learner experience.
Who is this AI course for?
This AI course is suitable for:
- Marketing professionals
- Social media managers
- Sales professionals
- Business development teams
- Entrepreneurs and small business owners
- Customer engagement specialists
- Anyone who wants to learn how to use AI in marketing and sales
No advanced technical knowledge or programming experience is required.
What will you learn?
During this AI course you will learn how to:
- Use ChatGPT and other AI tools to support marketing and sales activities.
- Write effective AI prompts using recognised prompting techniques.
- Carry out customer, competitor and market research with AI while evaluating the reliability of information.
- Create social media content using AI without losing your organisation's brand voice.
- Plan AI-assisted marketing campaigns.
- Use AI to support lead generation and social selling.
- Review marketing performance and use AI to improve campaign results.
- Build reusable AI workflows and prompt libraries that improve workplace productivity.
Why learn AI for marketing and sales?
Artificial intelligence is changing the way organisations communicate with customers, create content and grow their businesses.
Employers increasingly value professionals who can use AI tools responsibly while maintaining quality, accuracy and ethical standards.
This course helps learners develop practical AI skills that can improve productivity, support better decision-making and increase confidence when using AI in the workplace.
What certificate will I receive?
Successful learners receive an ABE Certified Professional Digital Certificate recognising the achievement of practical AI skills for social media, sales and marketing.
Assessment is based on practical application rather than an examination.
Learners complete:
- a portfolio of practical evidence
- a campaign presentation
- a reflective AI-use log
Become an ABE delivery partner
ABE AI for Social Media, Sales and Marketing is available to learners through approved educators.
Educators are approved to offer the course via an annual licence agreement with ABE. If your organisation is looking to expand its professional development offer with practical, employer-focused programmes, we'd love to hear from you.
AI for social media, sales and marketing - frequently asked questions
What AI tools will I learn to use?
The course includes practical use of conversational AI tools such as ChatGPT together with techniques that can be applied across a range of AI platforms.
Do I need previous AI experience?
No. The course is suitable for beginners as well as professionals who want to improve how they use AI at work.
Is this an AI marketing qualification?
This is a certified continuing professional development (CPD) programme. It is regulated by ABE at approximately Level 3 to Level 4 and is designed to develop practical workplace skills. Learners will receive a digital ABE Certified professional certificate on successful completion.
How is the course assessed?
Assessment is based on practical work completed throughout the programme, including a portfolio, campaign presentation and reflective AI-use log.
What jobs is this course useful for?
The skills developed are valuable for marketing executives, digital marketers, social media managers, sales professionals, business development staff, entrepreneurs and anyone using AI to support customer engagement.