This unit is designed to equip learners with knowledge and understanding of how each element of the marketing mix can guide environmentally conscious behaviours, and how to make the marketing mix ‘green,’ in order to embed sustainability.
You will explore the challenges and barriers to achieving authentic green marketing, and how greenwashing impacts brand reputation. You will also gain understanding of the concepts of ‘greenwishing’ and ‘greenhushing.’
Qualifications for this unit
NEW: ABE Level 4 Award in Green Marketing
This Award is ideal for those working in marketing and complements other marketing-related qualifications and study.
It is designed to equip you with knowledge and understanding of how each element of the marketing mix can guide environmentally conscious behaviours, and how to make the marketing mix ‘green,’ to embed sustainability.