This Award is ideal for those working in marketing and complements other marketing-related qualifications and study.
It is designed to equip you with knowledge and understanding of how each element of the marketing mix can guide environmentally conscious behaviours, and how to make the marketing mix ‘green,’ to embed sustainability.
You will explore the challenges and barriers to achieving authentic green marketing, and how greenwashing impacts brand reputation, also looking at the concepts of ‘greenwishing’ and ‘greenhushing.’
This qualification supports both personal growth and career progression by developing learners’ knowledge and understanding of a core topic in workplace sustainability, important to both Organisations and the Economy.
- Includes a full study guide
- Assessed by assignment
Level 4 is the same level as year one of a Bachelors degree.
Centres - get accredited to offer ABE Sustainability qualifications here