Societal and Social Marketing
Unit purpose and aim(s)
Social marketing relates to the use of marketing approaches that consider the positive impact on individuals and communities within society. It is an application that is used within the marketing sector to address issues of health, environment and safety by demonstrating social well-being.
Societal marketing considers the ethical aspect of marketing theory and practice, outlining the sustainable interests to society.
This unit intends to cover contemporary areas of marketing practice from the perspective of social benefits. It also presents a unique opportunity for you to assess and evaluate the influence of marketing approaches and further contribute to the strategic development of promotional strategies for social and societal impact.
This unit is assessed by exam.*