Societal and Social Marketing | ABE UK

Societal and Social Marketing

Unit reference:
Guided Learning Hours:
Level 5
20 credits

Unit purpose and aim(s)

Social marketing relates to the use of marketing approaches that consider the positive impact on individuals and communities within society. It is an application that is used within the marketing sector to address issues of health, environment and safety by demonstrating social well-being. 

Societal marketing considers the ethical aspect of marketing theory and practice, outlining the sustainable interests to society. 

This unit intends to cover contemporary areas of marketing practice from the perspective of social benefits. It also presents a unique opportunity for you to assess and evaluate the influence of marketing approaches and further contribute to the strategic development of promotional strategies for social and societal impact. 

This unit is assessed by exam.*

*Before 2020 it was assessed by assignment.

Qualifications for this unit

Units: 6

Develop a strong understanding of contemporary business management strategy together with the knowledge required of a highly skilled marketing professional.  The second year of a Bachelors degree is at the same level.