ABE Level 5 Diploma in Business Management and Marketing

This qualification develops a strong understanding of contemporary business management strategy together with the knowledge required of a marketing professional. It is ideal for a junior to middle manager role in marketing or business administration, or progressing to the next academic level.

You will develop the following essential knowledge and abilities:

• Responding to volatile and complex business scenarios.
• Evaluating business performance and understanding the impact of innovation.
• Critical and theoretical knowledge to make informed financial decisions.
• Understanding how multinational organisations operate and adapt in dynamic, ever-changing international marketplaces.

You will develop further skills in two of the following areas of marketing:

• The ability to implement integrated marketing communications to meet brand, market and business objectives.
• Understanding of how consumers make buying decisions and how to develop marketing strategies that connect with target customers.
• How to use sustainable marketing approaches that have a positive impact on communities.

Includes a study guide for every unit.

You will future-proof your skills 

Based on the World Economic Forum Future of Jobs Report, here are the core skills you will develop from the top five most sought-after employer requirements for 2030:

• Analytical thinking
• Flexibility and agility
• Creative thinking
• Leadership
• Self-awareness

Level 5 is the same difficulty level as year two of a Bachelors degree.

Scroll down for unit details.  For a full overview, including learning outcomes, download the qualification specification.

In addition to the four compulsory units, please select two from the 'other units' list.