International Business Economics and Markets
Unit purpose and aim(s)
This unit develops a strong understanding of economic theory and principles in the everchanging and dynamic international marketplace. When a firm decides to engage in international trade they have a number of options to choose from and the aim of the unit is to make you aware of the relevance of each method of entry through the analysis of case histories.
A key focus will be how multinational firms and organisations operate in a competitive marketplace. One of the driving factors is the rise of information and communication technologies and many markets that were previously limited geographically are now truly international. The factors of production are becoming more mobile across the world with the movement of labour and capital being commonplace.
Within the international trading environment there are many organisations that exist in order to facilitate global business. You will gain a working knowledge of these organisations.
Assessed by exam.