Strategic Stakeholder Relationships
Unit purpose and aim(s)
Business stakeholders include anyone who has in interest in what the organisation is doing or the outcomes of its activities. This unit will focus on relationships that have a strategic significance to the business, be they beneficial or potentially damaging. The difficulty about stakeholder management is that stakeholders have different agendas and in seeking to satisfy one group, you can alienate others.
This unit will take you through a step by step process that will enable you to identify, analyse and prioritise an organisation’s stakeholders from a strategic perspective, and then to plan, implement and review the engagement process in relation to a specific project. You will explore the concepts of power and influence, deploying a range of models and strategies including relationship management techniques, communications, personal leadership, influence and lobbying.
Assessed by assignment.