Business Strategy and Decision-making
Unit purpose and aim(s)
The nature, leadership and culture of an organisation is part of what determines its strategic decision-making.
This unit focuses on the structure, process and scope of developing and evaluating appropriate business strategies in varied market contexts.
The nature of strategy and decision-making means that there is some commonality between this unit and others; the focus for this unit is the process and selection of a strategy rather than its execution.
Critical thinking and analysis will be a central component. Modelling and scenario building skills will be developed to support strategic decision-making, laying the foundations for implementation.
Assessed by exam.