Developing International Markets

Unit reference:
F/615/7489
Guided Learning Hours:
50
Level 6
20 credits

Unit purpose and aim(s)

The focus of this unit is international market development and it is designed to help you understand marketing practice from a global perspective. The unit will consider and assess a range of different market entry models and tactics, and the implications of increasing globalisation.

The unit will focus on evaluating the practical application of  marketing theories, by reviewing the strategies of real-life various multinational companies.

The unit will also examine the means by which corporate marketing strategies can be deployed in the search for sustainable competitive advantage. 

Assessed by exam.

Qualifications for this unit

Units: 6

Develop a critical strategic understanding of contemporary management issues and the skill set you need as a senior marketing professional.    The final year of a Bachelors degree is at the same level.

Units: 6

Develop a critical strategic understanding of contemporary management and the skill set to be a senior HR professional.   The final year of a Bachelors degree is at the same level.

Units: 6

Develops the theoretical knowledge and strategic skillset you need to excel in a leadership role.  The final year of a Bachelors degree is at the same level.