Developing International Markets
Unit purpose and aim(s)
The focus of this unit is international market development and it is designed to help you understand marketing practice from a global perspective. The unit will consider and assess a range of different market entry models and tactics, and the implications of increasing globalisation.
The unit will focus on evaluating the practical application of marketing theories, by reviewing the strategies of real-life various multinational companies.
The unit will also examine the means by which corporate marketing strategies can be deployed in the search for sustainable competitive advantage.
Assessed by exam.